The Ever-Changing World of Libraries: Six Years of “Treffpunkt Bibliothek” (“Meeting Point Library”)

Maiken Hagemeister, Guido Jansen

Abstract


Against the backdrop of massive budget cuts in many cities, towns and villages in the Federal Republic, the German Library Association decided six years ago to initiate a large-scale awareness-raising publicity campaign. The campaign managed to generate tremendous media coverage for libraries on the local, regional and national level, to increase their visibility across the country, and to alert decision-makers and stakeholders on all levels to library-related issues.

Keywords


marketing; public relations; communications

Full Text: PDF

CILIP Registered Charity no 313014

ISSN 1756-1086 (Online)