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Famed for Olympic ambush campaigning

Nike, Famous internet promotion an Olympic ambush marketer, Has a new ad touting athletes working in london but not ones london, britain.

Nike's new YouTube ad instead touts athletes [url=http://www.cheyneconstruction.com/from.html]cheap jerseys[/url] in other towns practically named London. The subtext to their ad, signifies the New York Times, is normally "Don't get all upset about the Olympics, ladies" Which Nike isn't recruiting.

or simply, quite possibly, Also leave some consumers feeling that Nike has getting some sort of tie to the London Games. this is the essence of Olympic ambush marketing: Nonsponsors, to be Nike, Can at least create confusion about who is an official sponsor blunting the potency of competitors' sponsorships.

With east london, this is adidas, Which paid about $60 million for its authorised status. Nike often avoids official Olympic sponsorships, Although it makes a big effort to get its shoes on Olympian [url=http://www.bluewatertrails.com/totes.html]michael kors factory outlet[/url] feet. After the people games, Marketing research found more consumers thought Nike was the state sponsor than Converse, within the sponsor.

But lately, Olympic host cities who depend on sponsor money to stage Games are coming up with laws that result in fines of even criminal charges for ambushers and the marketing tactic has largely disappeared.

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Reid Cherner can be with USA TODAY since 1982 and written Game On! now that March 2008.

He has covered anything from high schools to horse racing to the college and the pros. the only way he likes more than his own voice is the sound of readers telling him when he's right and wrong.

Michael Hiestand has covered sports media and advertising for USA TODAY, Tackling the sports biz cover anything from what's behind megaevents such as the Olympics and Super Bowl to the sometimeshidden numbers behind the sports world's bottom line.



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