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Facebook timeline an alternative way for businesses to tell their story
adore it or not, Facebook's new timeline feature is coming to pages run by companies, And some earlyadopting organizations have embraced the change more completely than others.
Wednesday Facebook announced it was beginning the 30day operation of converting corporate and brand pages to its new timeline format, Giving complex staff at those companies a month to preview, Adjust and consent their newlook pages.
Facebook CEO Mark Zuckerberg invented
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its timeline feature last September, that has tips on that it lets a user "Tell the story can ever have" By making pages look less like social media profiles and more like scrapbooking projects. instead of a profile picture timeline pages feature a large cover photo. Photos and other serious events appear chronologically, And users can flag essential moments on a yearbyyear scroll that runs along the side of the page.
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page design received a tepid reception among Facebook users, Many of whom found the sooner versions of pages easier to navigate and comprehend.
But Facebook moved forward with the move, And all accounts are slated to become the timeline design by March 30.
Several bigname companies aren't waiting that long to switch over to timeline, Already displaying profile manual like a virtual scrapbook, Displaying photos and important events by date.
Ford Motor Company has now switched their page to timeline, As have Ben Jerry's frozen treats and the New York Times.
But even for corporations already using timeline there's a difference between adopting the new technology and embracing it.
Nike's web, as an example, benefits detailed posts about recent events. One entry features a most recent TV commercial from Nike's "help Count" Ad advertising campaign, While another shows boxing champ Manny Pacquiao testing his vertical leap at a launch event for
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a new line of Nike products.
guidebook yearly scroll, Which dates back to the business's founding in 1972, Is nearly barren besides noting that the company joined Facebook in 2008.
The new york ny Times, meanwhile, Frequently updates their page with stories from the website. Their cover page is a photo of staff gained in the newsroom, And their yearbyyear scroll, Which stretching exercises back to 1851, Notes key
points in you're able to send history and includes archival photos and jpegs of historic editions of the newspaper.
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