Norfolk and Norwich University Hospital
In order to attract more non-medical staff, the Sir Thomas Browne Library at the Norfolk and Norwich Hospital decided to create a marketing campaign called “Love Your Library.” The campaign sought to make non-medical staff aware of the library’s many services and materials available to them. During the campaign, the library increased the number of new members by 160%, with 25% of these being non-medical members. Future promotions will help create a community hub for staff and achieve a prominent position within the Trust.
Acceptance of the following terms is a precondition of publication in Library and Information Research
. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. The default CC option for the journal is CC-BY-NC
. If this default option is chosen, the author(s) hold all commercial rights. Authors can opt for a CC-BY-ND
license if they notify the Editor-in-Chief of this choice when submitting their work. Authors are able to distribute the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.